Join the Longcroft Family

Meet The Longcroft Family

Our talented team that make it all possible. Become part of the Longcroft family and start up your own franchise.
Contact us!

Abi Purser

Owner and Founder of Longcroft Luxury Cat Hotels.


IT Director


Director of Marketing and Business Development


Head of Operations and Customer Service


Head Vet


Planning Consultant


Intellectual Property


Project Manager


Longcroft Luxury Cat Hotel St Albans


Longcroft Luxury Cat Hotel Winchmore Hill


Longcroft Luxury Cat Hotel Royston


Longcroft Luxury Cat Hotel Fontwell


Longcroft Luxury Cat Hotel Southport


Longcroft Luxury Cat Hotel Luton


Longcroft Luxury Cat Hotel Cole Green


Longcroft Luxury Cat Hotel Romford


Longcroft Luxury Cat Hotel Margate

Lorraine & Adrian

Longcroft Luxury Cat Hotel Liphook


Longcroft Luxury Cat Hotel Chelmsford


Longcroft Luxury Cat Hotel Letchworth


Longcroft Luxury Cat Hotel Barry


Longcroft Luxury Cat Hotel Kenley


Longcroft Luxury Cat Hotel Norbury


Longcroft Luxury Cat Hotel East Barnet

Is this you?


If you’re a parent who wants a career that you can run from your home and that fits in with the children’s routines, and still provides a substantial salary, a Longcroft Hotel could be ideal for you.

Animal Lover

If you’re an animal lover who wants to work closely in an industry that you love, and who is passionate about creating a relaxing and welcoming environment for cats, you could be just what we’re looking for.


If you're ambitious, enthusiastic and looking for an exciting new change of career, or a career that can supplement your other earnings, do contact us.


If you’re retired or approaching retirement, and are looking for a business to supplement your pension, a Longcroft Hotel is ideal. It can also present a viable alternative to downsizing your property.

Home Owner

If you're the owner of the property you live in. Longcroft hotels are situated in the grounds of your property, so you must be the owner of the property to apply for one of our hotel partnerships.


If you think that we should get to know you, get in touch with our Franchise Team:

Case Study

Winchmore Hill


Emma Seddon

Previous Occupation

IT Project Manager

Favourite cat

Charlie and Lola - my rescue cats

I've been a hotel owner since


My Experience So Far

I've always wanted to run my own business. Combine that with working with cats and still being at home and available for my young children, and you have the dream job!
Finding the right cattery for my own cats has always been important to me, and I know how difficult it is to find that perfect place. I am looking to offer a personal service to each and every guest and they will be treated as if they were one of the family!


Q How is Longcroft different from other existing Cat Hotel businesses?

A It’s all about the detail. We are incredibly detail-oriented, from the choice of bedding to the materials we use in our hotel construction. Every element has been chosen for a very specific reason. Every Longcroft hotel looks beautiful, but most importantly the behind the scenes processes have been honed to perfection with animal welfare being at the forefront of our mission. We never sit still and are constantly innovating and tweaking things, which is the main reason have won so many business awards.

Q Why is Longcroft particularly suited to being a franchise?

A We structured Longcroft around our franchisees’ busy lives. Our mission is to create an enjoyable, profitable and sustainable business that is run from home on a flexible basis.

Q What support does Longcroft offer franchisees?

A Longcroft has a dedicated PR team who create a launch plan for each hotel. We use our press contacts to arrange for franchisees to get featured in the local press, on the radio and potentially TV. This ensures that their Longcroft Hotel opening gains an immediate high profile within their region. We also have an annual marketing plan which includes month by month campaigns to ensure bookings are kept at full volume. Finally we have fully designed promotional templates – for local advertising, leaflets and email newsletters for franchisees to make use of, plus a supportive network of head office team and other franchisees.

Q What advantages will franchisees have over starting their own cat hotel brand?

A Joining an established multi award winning business is a great comfort for cat owners wishing to use Longcroft hotels. This in itself is invaluable. To launch as a solo cat hotel and build these elements of your business from scratch, including creating and registering a business and domain name, building a website and social media network, designing stationery, and commissioning photographers, writers, PR and Marketing, would be very time consuming and expensive. There are other networking benefits that come from joining the Longcroft family, such as the reassurance that there’s always someone to reach out to when needed. It’s a ‘mini’ business network with those who have an intimate knowledge and understanding of your business.

Q Do you have any criteria you look for in a potential Longcroft franchisee?

A Firstly they must be personable and animal loving. We make sure we conduct all of the interviews personally and prefer it if franchisees have no previous experience as we do things so differently at Longcroft. Of course there are other elements to consider like the type of property- some properties would never obtain planning permission around the constraints of licensing etc. Planning is very involved, and can go wrong very early on which is why we take care of it. Funding is another hurdle for some people, but most of our franchisees are profitable within year two, making business plans robust and commercial loans easier to obtain.

Q I am really interested in becoming a Longcroft franchisee. What do I do now?

A Get in touch with our Franchise Team by email ( They will guide you through our application process.

Our Google reviews

An amazing service ran by people who truly love cats. We received regular updates and our cats received the best care in our absence that I can imagine- excellent.
Phil McEachen
Phil McEachen
12:05 24 May 18
My cat Prince stayed at Longcroft for two and a half weeks whilst we were on holiday in February, and was treated like royalty. I came home to one happy and beautifully groomed and relaxed pet, so much so that he didn't want to leave! The care he received was excellent and I loved the little touch of a goody bag that he was given when he left. Abi was a,along with the updates and photos of him that she regularly sent whilst we were away, I will never send him anywhere else than Longcroft. A truly 5 star pet experience!
chloe pugh-life
chloe pugh-life
21:44 21 Feb 18
5⭐️ facilities and services ! Our two cats Chester and Caesar stayed for a short break in December whilst we we’re having some work completed at home. We found Longcroft by accident to be honest but to say our two cats had a great time is an understatement . Abi and lily were brilliant ! They were attentive , they listened and understood our cats needs and looked after them so well . You can tell that they have a lot of love for the cats in their care . Our cats looked so happy and content in their holiday photos ( another super bonus ) and updates . We have already booked them for a summer vacation and are planning on using Longcroft for all our mini breaks and holidays in the future. The service before, during and after cannot be faulted.
Tricia Middleton
Tricia Middleton
22:16 06 Feb 18
Great place. Abi is wonderful. Our babies were well taken care of, Abi spoiled them almost as much as I spoil them!
Naomi Bloomer
Naomi Bloomer
14:11 04 May 18
Longcroft Luxury Cat Hotel in Welwyn is fantastic. Our cats were so happy here. The genuine love and care given by Abi Purser is incomparable. We have every faith and trust in the service Longcroft provide, and feel able to relax when we are away knowing they are being so well looked after.
Olivia Taylor-Weale
Olivia Taylor-Weale
10:32 02 Feb 18
My gorgeous little princess loved her stay. She is a shy and timid little thing, therefore felt anxious leaving her in a strange place. However, as soon as she arrived, Ellie was made welcome and wasn't long before she came out of her shell. I would highly recommend Longcroft and Abi's love and care for cats truly shows. Ellie will be sure to stay again in the near future! Thank you Abi for making Ellie's first time away from home, so enjoyable =^^=
Kerri French
Kerri French
13:27 24 Feb 18
Superb facility and amazing business owners... I don't have a clue why anyone would choose to put their cats anywhere else
Jayne Bratton
Jayne Bratton
15:36 09 Oct 18
Abi and her team at Longcroft go the extra mile to make sure your cat’s stay is second to none. We were extremely happy with the service, pricing and the communication throughout the time we were away. We also received regular updates via email with pictures! There are plenty of different options and extras available including treats and more.I wouldn’t take our cat anywhere else after this experience. When we returned to collect her, she didn’t want to leave she seemed so happy! Compared to other cattery’s it’s a different experience, exceptionally clean, well managed and stress-free! 100% would recommend and return!
James Wansell
James Wansell
17:28 04 Nov 18
We were very anxious about leaving our two silver bengal girls whilst we went away, they are high energy and need lots of attention! Abi reassured us that she is well equipped to care for special breeds and was totally prepared to deal with our cats' dietary requirements. We were kept updated each day with photos and fun anecdotes about the girls' day. I would definitely recommend Longcroft Welwyn to anyone that cant bear the idea of leaving their pets in a cattery. Our girls came home very happy with a super cute gift bag, and we have already booked them in for their next stay!
18:55 14 Nov 18
Last year I put my cat in a cattery and he came out sostressed out. His fur was pouring out of him.I hoped the name of this place lived up to its words.I was not disappointed, it was lovely and warm.Phoenix loved it. The owner Abi, is a pure cat loverand she made me feel at ease by sending me some photos of Phoenix. When I arrived to take him home I think he wanted to stay. Abi had looked after him so well.I can highly recommend Longcroft. Phoenix will be back :-)
Gem Rodrigues
Gem Rodrigues
12:53 17 Nov 18
Lovely, well thought out facility, with a cat tree and a separate, warm bed area. My two fur babies Marcus and Charlie were well looked after by Ali. The service is reasonably priced and we would definitely recommend entrusting family pets here.
Jane Matthews
Jane Matthews
12:45 03 Jan 19
My two cats stayed at Longcroft Welwyn for a month and when they returned home they were calm, relaxed and extremely well-groomed. I was anxious about leaving them for month but they were so well cared for and I was given regular updates by Abi at Longcroft. This is by far, the best service and cat hotel/cattery that I've come across. Abi also sent the cats home with a box of treats which they were given for Christmas.
Sulinna Ong
Sulinna Ong
13:04 18 Jan 19