Longcroft's success and dedication has been recognised by many awards


Date: 2018
Longcroft press update

Every Longcroft hotel offers the same five star expert service and experience, but most importantly the behind the scenes processes have been honed to perfection, with animal welfare being at the forefront of our mission. Our talented team are constantly innovating and elevating, just one of the reasons we have won so many awards.

“We are honoured to receive so many prestigious awards, our expert team and hotel owners are the driving force behind the success of Longcroft. The exceptional standard provided in every location and the consistency applied is key to our award winning growth.” Abi Purser


The Guardian | Home Business Innovation Winner 

Amongst the heavyweight judging team was Dragon’s Den’s James Caan who together with the rest of the panel felt the rapid growth and consistent approach in all of its locations was very impressive.

Clearly, there is a case to build an enterprise. I know how much money goes on people’s pets. It’s a massive market. It’s a nice little business.”

“Longcroft provides state of the art, immaculate, safe, homely environments for cats to enjoy whilst their owners are away.”

Read more here.

 The National Family Business Awards 2017 | Best Business To Work For


Longcroft Luxury Cat Hotel Award Winner - national Family Business Awards

Longcroft Luxury Cat Hotels are honoured to be crowned winners of ‘Best Business to Work For’ for the South East of England in recognition of their achievements as a family business.

With over 3 million family firms in the UK as well as hundreds of entries for the Awards, Longcroft Luxury Cat Hotels are delighted to have won this prestigious award.

Read more here

SME Business Awards 2017 | Entrepreneur of the Year : Abi Purser 

Abi Purser, SME business award winner

Lauren Hendon, manager of Tewin Bury Farm Hotel was delighted to present Abi Purser the winning title of  ‘Entrepreneur of the Year.’ The judges agreed she stood out –  ‘Visionary, tenacious and bold in approach, this person truly embodies entrepreneurial spirit.’ 


“The business grows from strength to strength. Continuous development of products, services and investment into an innovative franchise scheme has seen the creation of a series of cat hotels to cater for consumer demand.” (Observer)

The Guardian Business Awards


Guardian Home Business of the Year ... Read more

National Family Business Awards

Winner Best Place to Work

They are an innovative and exciting business who are expanding rapidly to keep up with demand, the care and attention to detail for both their feline and human guests is outstanding!
... Read more

SME Business Awards

Winner Entrepreneur of the Year

‘Visionary, tenacious and bold in approach, this person truly embodies entrepreneurial spirit.’
... Read more

World Branding Awards

National Winner

Brand of the Year | Luxury Pet Accommodation. ... Read more

Red Ribbon Awards

Commended for Excellence

Commended for Excellence in 'Innovation' and Finalist in
'Best Business to Work For' ... Read more

East of England Business Champions


Enterprising Business of the Year and Business Person of the Year for Abi Purser ... Read more

Inspiring Hertfordshire

Winner Small to Medium Business of the Year

Owner Abi Purser opened the first hotel in 2010 in response to the poor standard of cat care offered by many catteries in the UK, received the honor for developing her unique business concept into a successful franchise offering ... Read more



Theo Paphitis and Deborah Meaden named Longcroft Smarta 100 2012 winners, marking Longcroft as one of the top 100 businesses in the UK today. ... Read more

Hertfordshire Business Awards

Winner New Business of the Year

Owner Abi Purser received the honour for developing her unique business concept into a franchise offering ... Read more

Hertfordshire Business Awards


Business Person of the Year ... Read more