Longcroft's success and dedication has been recognised by many awards


Date: 2017
Longcroft press update

Every Longcroft hotel looks beautiful, but most importantly the behind the scenes processes have been honed to perfection, with animal welfare being at the forefront of our mission. We never sit still and our talented team are constantly innovating and tweaking things, which is the main reason we have won so many business awards.


Awards Winner Longcroft Luxury Cat Hotel



Guardian Home Business Winner 2016

Amongst the heavyweight judging team was Dragon’s Den’s James Caan who together with the rest of the panel felt the rapid growth and consistent approach in all of its locations was very impressive.

Clearly, there is a case to build an enterprise. I know how much money goes on people’s pets. It’s a massive market. It’s a nice little business.

Longcroft provides state of the art, immaculate, safe, homely environments for cats to enjoy whilst their owners are away. “

Read more here.

 Latest Award: The National Family Business Awards 2017

Longcroft Luxury Cat Hotels are honoured to be finalists in both ‘Best Business to Work For’ and ‘Entrepreneur of the Year’ categories in recognition of their achievements as a family business.

With over 3 million family firms in the UK as well as hundreds of entries for the Awards, Longcroft Luxury Cat Hotels are delighted to have been shortlisted as finalists for the second year.

Read more here

The Guardian Small Business Showcase Awards 2016 winners Longcroft

“The business grows from strength to strength. Continuous development of products, services and investment into an innovative franchise scheme has seen the creation of a series of cat hotels to cater for consumer demand.” (Observer)

The Guardian Business Awards


Guardian Home Business of the Year ... Read more

Red Ribbon Awards

Commended for Excellence 2015

Commended for Excellence in 'Innovation' and Finalist in
'Best Business to Work For' ... Read more

East of England Business Champions


Enterprising Business of the Year and Business Person of the Year for Abi Purser ... Read more

Inspiring Hertfordshire

Winner Small to Medium Business of the Year

Owner Abi Purser opened the first hotel in 2010 in response to the poor standard of cat care offered by many catteries in the UK, received the honor for developing her unique business concept into a successful franchise offering ... Read more



Theo Paphitis and Deborah Meaden named Longcroft Smarta 100 2012 winners, marking Longcroft as one of the top 100 businesses in the UK today. ... Read more

Hertfordshire Business Awards

Winner New Business of the Year

Owner Abi Purser received the honour for developing her unique business concept into a franchise offering ... Read more

Hertfordshire Business Awards


Business Person of the Year ... Read more