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Founder of Longcroft Luxury Cat Hotel Group, Abi Purser, has joined the board of directors of the Pet Industry Federation (PIF). The PIF is the membership association for pet industry specialists in the UK. It represents all types of businesses in the pet industry. Abi is delighted to have the chance to join the board. She will assist the PIF in spearheading best practice and improving standards throughout the pet care sector.

Longcroft Luxury Cat Hotel Group is the vision of founder and cat lover, Abi, who recognised the demand for a higher standard of feline boarding in the UK. Abi will bring her expertise in animal welfare and her experience in providing the highest standards of feline boarding, to her role on the PIF board.

“I am very excited about my new role on the PIF board. I have always been passionate about giving animals and their owners the very highest standard of care. That’s what my business, Longcroft, is founded on. And that’s why I’m pleased to be able to help shape the future of the pet care industry through my role on the board. It’s so important that we keep improving and advancing standards, as we all become more educated about animal welfare and the ways we can improve our customers’ experience.” – Abi Purser

The PIF’s membership comprises mostly small, medium-sized enterprises ranging from pet retailers, dog groomers, kennels & catteries, manufacturers, wholesalers and professional services. The PIF has existed for more than 60 years and provides quality assurance of these businesses in the pet care sector. Abi will bring her wealth of experience across these sectors to her role on the board. 

For information about the Pet Industry Federation, go to www.petcare.org.uk

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