The latest addition to the Longcroft Luxury Cat Hotel Group is Longcroft Four Marks, which will be the 24th hotel to open under the successful Longcroft brand. Longcroft Four Marks is owned and run by cat lover April Carr and is located in the quiet village of Four Marks, near Alton, in East Hampshire. The cat hotel includes seven luxury suites, each built to the same exacting standards as those of all Longcroft’s hotels, and opens its doors on Thursday 21st October 2021.
Here, April shares a little about herself and how she came to be opening her very own luxury cat hotel.
Tell us about yourself and your family
My husband Sean and I collectively have five grown up children and seven grandchildren with one on the way. Sean is a keen photographer and I love to cook and enjoy reading. We both love long walks and are huge animal lovers!
Where is your hotel located?
Our hotel is set in the garden of our home in the village of Four Marks in East Hampshire. It is a small, quaint village on the border of the South Downs National Park. We are surrounded by beautiful countryside and an area rich in local history. There is evidence of stone and bronze age activity nearby and we are also very close to Chawton – we often visit Chawton House, which belonged to Jane Austen’s brother and indeed Jane Austen’s house itself. We are very lucky to be surrounded by so much fascinating local history and gorgeous countryside.
What did you do before Longcroft?
For many years I ran my own hard landscaping business, then in 2015 I took over the finance department for Technology Company. I also owned a livery yard for many years and have always loved working with animals.
What inspired you to open a Longcroft hotel?
I met Longcroft Founder, Abi Purser, eight years ago and I fell in fell in love with the concept of her first fabulous cat hotel in Welwyn Garden City. Every cat that stays is treated as a VIP – given the highest standard of care in gorgeous surroundings. I knew one day that I would love to open my own. So, for the past eight years, my main goal has been to get myself into a position to be able to do so. I’ve always loved cats! As a young girl I used to volunteer at my local vets and over the years I have looked after many cats – I would often arrive home with a cat that I had decided to rescue, which I remember drove my poor mum spare!
What are you looking forward to about running your hotel?
I can’t wait to spend my time catering to every need of our special feline friends, and getting to know their different temperaments and personalities. Cats are such fascinating and intelligent creatures. I’m passionate about offering every cat that stays with me a comforting, home-from-home experience so that their owners can go away knowing that their felines are receiving the best care available.
Is there anything else that you feel may be of interest to your customers?
I have a diploma in anatomy and physiology so I have a great understanding of how our feline friends’ bodies work. And I am also a qualified Swedish masseuse and I’m sure my massage skills will make my feline pampering sessions even better!