Congratulations to Lucy Barrow, Operations & Marketing Director of Longcroft Luxury Cat Hotels who has been awarded the prestigious ‘Inspirational Women In Business Award 2026’. As well as heading up the Longcroft franchise alongside Abi Purser, Lucy is also the proud owner of Longcroft Luxury Cat Hotel St Albans. She has received the Innervision Media Award for her outstanding performance and dedication to running the successful and innovative luxury cat hotel franchise.

The Inspirational Women in Business Award celebrates women who lead with purpose, inspire others and contribute positively to their industry and community. This award recognises Lucy’s excellence in leadership, her determination and her influence as a role model in shaping the future of business. She is thrilled to receive the award:

“It’s fantastic to have my work for Longcroft recognised. I’m so proud to head up the female led Longcroft Luxury Cat Hotels team. We are always stiving for excellence in the pet care industry and as leaders of a franchise business. We aim to be the best of the best when it comes to delivering luxury cat care in the UK and we are dedicated to running a franchise business that provides a rewarding and profitable lifestyle business for all of our franchisees.” – Lucy