Longcroft Founder Abi Purser featured on the Business Awards Show Podcast … ‘Your Cat Derves a Hotel Not a Cattery’

The Best Businesswomen Awards has featured Longcroft founder, Abi Purser. The fascinating podcast explores how Abi, as an award-winning entrepreneur, turned her own frustrating search to find suitable accommodation for her rescue cat Norman into a nationwide franchise with nearly thirty locations: LISTEN HERE

“Abi’s story is fascinating from start to finish. A chance visit to a local cattery, a nudge from her mum, two years of planning battles, and a Daily Mail feature that went global before she had even finished decorating. She covers the realities of building a franchise, why picking the right people matters more than anything, and how awards have helped build the credibility that keeps customers and franchisees coming through the door. And let’s not forget those luxuries that set Longcroft apart from the rest. Wrought iron beds for cats. Obviously!”

Thank you to The Best Businesswomen Awards for sharing the Longcroft Story.